In it for the long haul: Totem’s Ski Shop turns 100

April 2011 a chance to recognize our customers, says owner

Carved into Jasper’s heritage with the likes of the superintendent’s residence and the railway station, Totem’s Ski Shop has been a permanent feature in Jasper for nearly as long as the park has been around.

In 1911, when W.S. Jeffrey’s and Sons opened its tent doors for business, the railroad boom, the newly established forest park, a blossoming tourism industry and good ol’ fashioned cowboy entrepreneurship shaped a Jasper very different from the one we see today.

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